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Kim Kardashian West rasprodala parfem nepoznatog mirisa za 6 dana

Wenn

Ako se za nešto mora skinuti kapa članicama klana Jenner-Kardashian, to je za njihovu sposobnost marketinga. Tome u prilog ide i novi poslovni potez Kim Kardashian West, koja je u šest dana rasprodala kompletnu liniju novog parfema KKWFragrance. 

Ona je stavila u prodaju 300.000 bočica parfema. Onaj od 30 ml prodavao se za 35 dolara, dok je veća bočica od 75 ml bila 60 dolara. Sve zajedno, u samo 6 dana zaradila je Kim 14 miliona dolara. Najbizarnije od svega je činjenica da kupci nisu ni imali priliku pomirisati parfem.

„Neverovatno sam počasčena što verujete u mene“, napisala je Kim na Instagramu i zahvalila se brojnim pratiocima koji je čine bogatom.

„I znam da je prvi put da je neko odlučio da prodaje parfem na internetu bez ikakvih testera, odnosno da niste u prilici da ga isprobate“, rekla je Kim.

Njena kolekcija sadrži tri cvetna parfrema – Crystal Gardenia, Crystal Gardenia Citrus i Crystal Gardenia Oud, a bočice su u obliku kristala.

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